30% of Claims Have AI-Altered Media: How Insurers Fight Back
If you’ve spent even a few years in claims or fraud investigation, you know one thing for certain: fraud evolves with technology. Today, the newest tool in the fraudster’s kit is generative AI. Across multiple markets and product lines, internal investigations teams and fraud units are reporting a striking trend. An estimated 20–30% of insurance claims now include some form of AI-altered media (Shift Technology report) . It includes manipulated images, fabricated repair invoices, synthetic documents, or even AI-generated videos meant to support fraudulent claims. For insurers, this isn’t just another fraud tactic. Photorealistic images represent a structural shift in how fraud i s executed. The tools required to generate convincing fake evidence are now cheap, accessible, and improving at a rapid pace. But the good news is that the same technological wave enabling fraud can also help insurers fight back. Here is a closer look at what’s happening—and how the industry is respondi...