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Showing posts with the label Digital Marketing

Server-Side Tagging with Google Tag Manager: Rebuilding Trust in Data Collection & (Re)Marketing Campaigns

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  Server-side tagging means executing tags from a server-side environment (such as Google Cloud Platform, Amazon Web Services, Microsoft Azure, etc.) as opposed to a client-side solution which relies on the browser to send HTTP requests. Discover more about GTM server-side in our latest blog post. https://firstdigital.co.nz/blog/google-analytics/server-side-tagging-with-google-tag-manager-rebuilding-trust-in-data-collection-remarketing-campaigns/

Trans-Tasman Bubble: Creating a Buyer Persona for Aussie Travelers

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  The Trans-Tasman bubble has just opened! It's a great opportunity to understand your potential Australian visitors. Read our latest blog post to learn how to do this by creating buyer personas. https://firstdigital.co.nz/content-strategy/trans-tasman-bubble-creating-a-buyer-persona-for-aussie-travelers/