Blogging GURU

  Discover the difference between display ads and discovery ads in our latest blog post. Discover ads area a great way to maximise your conversions and target CPA. Find out more about it in our latest blog post. https://firstdigital.co.nz/blog/digital-strategy/display-ads-vs-discovery-ads-whats-the-difference/

Google announced that by mid-June 2021, Core Web Vitals will be included as one of Page Experience ranking signals. This means that loading, interactivity, and visual stability will be considered alongside other UX signals such as mobile-friendliness, safe browsing, HTTPS, and no intrusive interstitials.Discover more about CWV in our latest blog post. https://firstdigital.co.nz/blog/search-engine-optimisation/core-web-vitals-are-you-ready-for-googles-new-ranking-signal/

To all the fabulous 4ply knitters! This gorgeous heart lace scarf is for you. Knit in just two balls of our Lifestyle Merino that comes in 15 beautiful shades. https://woolworx.co.nz/products/free-knitting-pattern-download-heart-lace-scarf

  Server-side tagging means executing tags from a server-side environment (such as Google Cloud Platform, Amazon Web Services, Microsoft Azure, etc.) as opposed to a client-side solution which relies on the browser to send HTTP requests. Discover more about GTM server-side in our latest blog post. https://firstdigital.co.nz/blog/google-analytics/server-side-tagging-with-google-tag-manager-rebuilding-trust-in-data-collection-remarketing-campaigns/

  Google’s Smart Shopping campaign is a fairly recent campaign type, which combines standard Shopping with display remarketing campaigns, being delivered across the GDN, Gmail and Youtube. Find out more about it here. https://firstdigital.co.nz/blog/performance-media/double-your-google-shopping-roas-in-just-3-months-even-if-you-think-you-tried-everything/

  The Trans-Tasman bubble has just opened! It's a great opportunity to understand your potential Australian visitors. Read our latest blog post to learn how to do this by creating buyer personas. https://firstdigital.co.nz/content-strategy/trans-tasman-bubble-creating-a-buyer-persona-for-aussie-travelers/

 Check out our free knitting patterns on the blog. These two are perfect for Mother's Day. One is a luxurious shawlette and the other is a cap sleeve cardi. https://woolworx.co.nz/blogs/patterns/two-free-knitting-patterns-for-mothers-day